When companies or organizations determine a specific need outside their scope of capabilities, they will often put out a call for proposals from organizations that can meet those needs and provide services for specific projects. Through this Request For Proposal (RFP) process, companies are able to obtain the credentials and experience of a number of […]
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Trends and Innovation in Marketing 2022 + 5 Ideas You Can Implement Today
It’s extremely difficult to keep up with the ever-changing landscape of digital marketing. In today’s world, marketing strategies and best practices can change daily. In 2022, consumers are still recovering from the pandemic and expect a considerable amount from the brands they love and support. Brands are recovering from the digital shift and are speculating […]
Nine Tips for Finding the Right Marketing Agency for Your Small Business
You’ve put in the work, your small business has grown, and you’re ready to expand with the help of a marketing agency. Sounds simple enough, but when it comes to finding the right fit for your company, the process can feel overwhelming. Don’t sweat it! The following tips are designed to help you find a […]
4 Questions to Ask When Selecting a Marketing Agency
What to look for when choosing a marketing agency partner. Whether you’re considering hiring a marketing agency to grow your brand, or you’ve already decided to make the investment, there are plenty of factors to review when choosing the right firm as your partner. The marketing industry is growing and changing rapidly, and there are […]
The Importance of Quality Photography in Your Website’s Success
“A picture is worth a thousand words.” It’s May, and that means it’s National Photography Month! To celebrate, let’s look at why quality photography is important to your website’s success and how you can build your own arsenal of great photos. Quality Photography is a Must Have Before diving into a website’s overall design, you […]
9 Tips for Designing Great AEC Proposals that Win
“Does it go in the ‘keeper’ pile or does it go in the ‘discard’ pile? That’s the first question the selection committee members are probably going to ask, because it’s likely that the reviewers are staring at a pile of submissions much larger than they can reasonably handle.” ― Tom Sant, AUTHOR OF Persuasive […]
5 Things You Can Do to Build Brand Familiarity with Your Audience Today
I think you’ll agree with me when I say: We all want our company to be known in our industry. While it requires effort, there are steps you can follow today to build brand familiarity with your audience. What is a brand, anyway? It’s not your logo. It’s not something you can see or touch. […]
Simply, Simplistic
In marketing, simplicity and consistency are key. This may sound like an obvious tip – but some companies think marketing needs to be over-the-top and really ‘out there’ to gain and more importantly, keep customers. The fact is: consumers are overwhelmed. Overwhelmed with choices, questions, options, advertisements, etc. The average American sees over 5,000 […]
Slow and Steady Wins the (Digital Marketing) Race
Research shows a prospect needs to see your brand seven times for you to be top-of-mind. To accomplish this, marketers worldwide recommend a well-rounded approach comprised of a variety of different strategies to include search engine optimization, content marketing, social media marketing, paid advertising, public relations, email marketing, traditional advertising, affiliate marketing, event marketing, and […]
