kjojefferis

Digital marketing for engineering firms presents unique challenges. From navigating complex industry jargon to crafting compelling sales copy, creating a successful online marketing strategy requires a thoughtful approach. At Threaded Marketing Group (TMG), we understand the intricacies of marketing in the engineering sector. With years of experience developing and optimizing marketing strategies for this specialized […]

Search engine optimization (SEO) and pay-per-click (PPC) are two powerful strategies to boost website traffic. While SEO focuses on long-term growth through organic search rankings, PPC offers immediate visibility through paid ads. Both have unique benefits and drawbacks; understanding these can help you decide which strategy is best for your business.  At Threaded Marketing Group […]

When companies or organizations determine a specific need outside their scope of capabilities, they will often put out a call for proposals from organizations that can meet those needs and provide services for specific projects. Through this Request For Proposal (RFP) process, companies are able to obtain the credentials and experience of a number of […]

The digital marketing landscape continues to evolve at a rapid pace, and staying ahead requires not just adapting to trends but also anticipating what’s next. As we move through 2024, businesses face new challenges and opportunities. Consumers, still adjusting to a post-pandemic world, demand more personalized, socially conscious, and mobile-friendly experiences from the brands they […]

You’ve put in the work, your small business has grown, and you’re ready to expand with the help of a marketing agency. Sounds simple enough, but when it comes to finding the right fit for your company, the process can feel overwhelming. Don’t sweat it! The following tips are designed to help you find a […]

13 Things to ask When Choosing a Marketing Agency   When it comes to growing your brand, finding the right marketing agency partner can be a game-changer. Whether you’re just starting to consider hiring a marketing agency or you’ve already decided to make the investment, there are several key factors to keep in mind.  The […]

“A picture is worth a thousand words.” It’s May, and that means it’s National Photography Month! To celebrate, let’s look at why quality photography is important to your website’s success and how you can build your own arsenal of great photos. Quality Photography is a Must Have Before diving into a website’s overall design, you […]

  “Does it go in the ‘keeper’ pile or does it go in the ‘discard’ pile? That’s the first question the selection committee members are probably going to ask, because it’s likely that the reviewers are staring at a pile of submissions much larger than they can reasonably handle.” ― Tom Sant, AUTHOR OF Persuasive […]

I think you’ll agree with me when I say: We all want our company to be known in our industry. While it requires effort, there are steps you can follow today to build brand familiarity with your audience. What is a brand, anyway? It’s not your logo. It’s not something you can see or touch. […]