In marketing, simplicity and consistency are key. This may sound like an obvious tip – but some companies think marketing needs to be over-the-top and really ‘out there’ to gain and more importantly, keep customers. The fact is: consumers are overwhelmed. Overwhelmed with choices, questions, options, advertisements, etc. The average American sees over 5,000 […]
Research shows a prospect needs to see your brand seven times for you to be top-of-mind. To accomplish this, marketers worldwide recommend a well-rounded approach comprised of a variety of different strategies to include search engine optimization, content marketing, social media marketing, paid advertising, public relations, email marketing, traditional advertising, affiliate marketing, event marketing, and […]
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