Backlinks are an essential part of any successful SEO campaign. They help improve your website’s authority and increase your chances of ranking higher in search engine results pages. However, building backlinks is not a one-time activity. You need to continuously monitor your backlinks to ensure they are high-quality and relevant.
In this blog post, we’ll discuss how to monitor your backlinks to see if your efforts are working.
To Start, What Are Backlinks?
Backlinks are links posted on a website that directs the viewer to another website or link. They are sometimes referenced as inbound or external links as well. Search engines, such as Google, view backlinks positively because it provides a third-party endorsement of the original link. For example, if you include a blog or article on your website that links out to another article or blog on another site, that is a backlink. This is also why many pages that include backlinks rank higher on Google because it shows further endorsement of an original link.
Use a Backlink Monitoring Tool:
One of the easiest ways to monitor your backlinks is by using a backlink monitoring tool. There are several tools available online to help you keep track of your backlinks. Some popular ones include Ahrefs, Moz, SEMrush, and Majestic. These tools can help you see which websites are linking to your site and the quality of those links.
Check for New Backlinks:
As you continue to build backlinks, you should monitor your backlink profile to see if there are any new backlinks. New backlinks can be a sign your efforts are working. You can use a backlink monitoring tool to see if there are any new backlinks and if they are high-quality and relevant.
Check for Lost Backlinks:
Unfortunately, not all backlinks will remain forever. Websites can remove links, or they may no longer exist. You need to monitor your backlinks to see if you have lost any backlinks. You can use a backlink monitoring tool to see if any backlinks have been removed, and if so, you should try to replace them with new high-quality backlinks.
Monitor the Quality of Your Backlinks:
The quality of your backlinks is just as important as the quantity. You need to monitor the quality of your backlinks to ensure that they are helping your SEO efforts. Use a backlink monitoring tool to check the authority and relevance of the websites linking to your site. If you find any low-quality backlinks, you should try to remove or disavow them.
Monitor Your Competitors’ Backlinks:
Monitoring your competitors’ backlinks can help you stay ahead of the game. You can use a backlink monitoring tool to see which websites are linking to your competitors’ sites. This can help you identify new backlink opportunities and ensure you are not falling behind in the SEO game.
Monitoring your backlinks is an essential part of any successful SEO campaign. By using a backlink monitoring tool, checking for new and lost backlinks, monitoring the quality of your backlinks, and monitoring your competitors’ backlinks, you can ensure your SEO efforts are working. Remember to focus on building high-quality and relevant backlinks to help improve your website’s authority and increase your chances of ranking higher in search engine results pages.
If you need help establishing backlinks and site monitoring, we invite you to contact the digital professionals at Threaded Marketing Group. Our digital gurus are knowledgeable and accessible to help you establish successful SEO campaigns and continuous monitoring.