Body Helix

creating a campaign to educate consumers on a new product

Client

Body Helix (TMG client from March 2020 – 2021)

Challenge

When the COVID-19 pandemic hit, Body Helix, a manufacturer of compression sleeves for athletes, chose to pivot to the manufacturing of face masks to better serve their market during the state of emergency. They reached out to TMG for marketing collateral development and marketing strategy execution.

Result

TMG utilized their expert graphic designers and communication strategists to develop a full communications plan tailored to educate the target market about the importance of wearing face masks to help prevent the spread of COVID-19. Early in the pandemic, masks were not an everyday accessory, and a marketing campaign was paramount in educating individuals about the differentiators of the product, as well as the importance of wearing a mask.

Scope of Work

Influencer marketing
Marketing and communications strategy and planning
Email marketing
Website development
Photography
Pay-per-click strategy and execution
Social media strategy and execution