Kelly’s Market

marketing strategy and execution for a local favorite


Kelly’s Market (TMG client from April 2021 – current)


TMG was asked to update the brand for this funky, refreshing, and unique grocery store in Decatur, GA.


After a full brand audit, TMG concluded that the existing brand was much too ordinary for the store’s personality and the unique experience customers received while shopping at Kelly’s Market. We added in creative graphic elements to the existing logo, making sure to keep the primary elements the same so that the existing brand was still relevant and recognizable to loyal customers in the marketplace. The overall brand was refreshed with a new color palette and typography to round out the fresh and funky style of the store.

Scope of Work

  • Market research
  • Visual identity creation
  • Brand standard development
  • Marketing strategy and planning
  • Email template design
  • Website development
  • Pay-per-click strategy and execution
  • Social strategy and execution
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