After a full brand audit, TMG concluded that the existing brand was much too ordinary for the store’s personality and the unique experience customers received while shopping at Kelly’s Market. We added in creative graphic elements to the existing logo, making sure to keep the primary elements the same so that the existing brand was still relevant and recognizable to loyal customers in the marketplace. The overall brand was refreshed with a new color palette and typography to round out the fresh and funky style of the store.