To help launch the new company, TMG first established a full brand identity package and an e-commerce website. Initially, we have focused on pay-per-click advertising to drive traffic to the site. In the first few months, with a budget of only $1,000 in monthly ad spend, we have yielded 220 website conversions totaling over $44,000 in product sales. In addition, we have created opportunities to capture email addresses via pop-ups on the site to build our email subscriber database. We are also establishing a social media presence and loyal following on Facebook and Instagram.

Recently, with the addition of NCAA, NFL, and MLB licensed products to the Man Cave Gamez product catalog, we are developing a multi-pronged approach to target this market segment. This campaign includes further pay-per-click advertising, email marketing, social media management, and search engine optimization.