Rite Lite Signs

Developing and executing a marketing plan while Streamlining an inconsistent brand


Rite Lite Signs (TMG client from Jan 2020 – current)


When new management was hired to take over from the founders, TMG was asked to come in and help update the brand to incorporate their architectural elements division, while keeping the pink and blue components of the original brand.


After a strategic workshop with key stakeholders, TMG created a full brand package to elevate the previous “elementary”-style visuals with an elevated, yet fun, brand identity.

Scope of Work

TMG continues to lead all marketing efforts for the company to date.

  • Full brand strategy
  • Market research
  • Visual and verbal identity creation
  • All collateral design and templates
  • Website development
  • SEO and pay-per-click strategy
  • Communication plan development & execution
  • Social strategy and execution
  • Content development Internal roll-out and training
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