Rite Lite Signs

Developing and executing a marketing plan while Streamlining an inconsistent brand

Client

Rite Lite Signs (TMG client from Jan 2020 – current)

Challenge

When new management was hired to take over from the founders, TMG was asked to come in and help update the brand to incorporate their architectural elements division, while keeping the pink and blue components of the original brand.

Result

After a strategic workshop with key stakeholders, TMG created a full brand package to elevate the previous “elementary”-style visuals with an elevated, yet fun, brand identity.

Scope of Work

TMG continues to lead all marketing efforts for the company to date.

Full brand strategy
Market research
Visual and verbal identity creation
All collateral design and templates
Website development
SEO and pay-per-click strategy
Communication plan development & execution
Social strategy and execution
Content development Internal roll-out and training

Before

After