Steele’s Mechanical

BUILDING A BRAND AFTER 60 YEARS

Client

Steele’s Mechanical (TMG client from 2017 to current)

Challenge

When this company was purchased after 60 years, TMG was challenged with creating a full brand package to launch an established “good ‘ole boy” company into the modern world.

Result

Steele’s Mechanical quadrupled average revenue in 18 months and grew by five times within 24 months. The brand’s fresh appearance, along with its consistent and strategic usage, solidified the modern updates happening throughout the business, elevating brand awareness beyond Steele’s local, established presence and increasing employee satisfaction.

Scope of Work

TMG continues to lead all marketing efforts for the company to date.

  • Brand strategy
  • Brand development
  • Marketing strategy
  • Communications planning & execution
  • Collateral development
  • Content development
  • Creative direction
  • Proposal template development
  • Event planning
  • Photography
  • Social strategy and execution
  • Website development and execution
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