{"id":2269,"date":"2021-10-20T20:16:15","date_gmt":"2021-10-21T00:16:15","guid":{"rendered":"https:\/\/threadedmarketinggroup.com\/?p=2269"},"modified":"2022-04-25T14:42:36","modified_gmt":"2022-04-25T14:42:36","slug":"4-questions-to-ask-when-selecting-a-marketing-agency","status":"publish","type":"post","link":"https:\/\/threadedmarketinggroup.com\/4-questions-to-ask-when-selecting-a-marketing-agency\/","title":{"rendered":"4 Questions to Ask When Selecting a Marketing Agency"},"content":{"rendered":"

What to look for when choosing a <\/span>marketing agency <\/span>partner.<\/span><\/h3>\n

Whether you\u2019re considering hiring a marketing agency to grow your brand, or you\u2019ve already decided to make the investment, there are plenty of factors to review when choosing the right firm as your partner. The marketing industry is growing and changing rapidly, and there are endless options for firms that serve various industries and come with highly skilled team members. Choosing the right firm can seem daunting, but there are plenty of factors to take into consideration to narrow down your choice.\u00a0\u00a0Following are the four major questions you should ask when selecting a marketing firm.<\/span>\u00a0<\/span><\/p>\n

1. Should I outsource marketing to a firm, or should I hire in-house?<\/span>\u00a0<\/span><\/h3>\n

Outsourcing to a marketing agency is a huge investment, so it might seem cheaper to keep all marketing in-house. However, between the training costs and the broad scope of marketing, it is more cost-effective in the long run to work with a firm, as marketing firms provide a team of highly skilled professionals with a variety of skillsets to manage brand messaging across various platforms. For example, if you hire someone in-house they may be great at graphics, but struggle with strategy and messaging. By hiring a firm, you get access to a team of talent that can work together to provide the best marketing and communications for your firm, so your team can focus more time, effort, and money towards growing your business in other ways. If you do have an in-house marketing\/communications director, they can work closely with the firm to manage deadlines, deliverables, and be an important point of contact as your business (and your reach) grows.<\/span>\u00a0<\/span><\/p>\n

2. Is the marketing agency trying to learn about your organization and needs?<\/span>\u00a0<\/span><\/h3>\n

You\u2019re obviously trying to determine\u00a0the\u00a0best\u00a0fit\u00a0when choosing a marketing firm, so make\u00a0sure\u00a0\u00a0representatives\u00a0from the\u00a0firm\u00a0are\u00a0doing the same thing.\u00a0Some firms will immediately try to sell you on\u00a0their\u00a0packages without learning\u00a0much\u00a0about your business or your marketing needs.\u00a0During a consultation, make sure the firm\u00a0is asking questions about your business, your audience, and the services that are right for you. If your needs don\u2019t line up with their team\u2019s\u00a0skillset, a good firm won\u2019t try to force it. Once\u00a0the\u00a0team\u00a0learns all they need to know about\u00a0your brand, then you can\u00a0discuss\u00a0packages and services that\u00a0align\u00a0\u00a0with\u00a0your goals.<\/span>\u00a0<\/span><\/p>\n

3. Does the firm have proven results in your industry<\/span><\/h3>\n

Most firms will point you to their portfolio during the consultation process, so it\u2019s important to note if they have\u00a0evidence\u00a0that their efforts have grown their clients\u2019\u00a0businesses,\u00a0including\u00a0testimonials from past clients, and\u00a0proven experience in your industry.\u00a0Product-based companies don\u2019t have the same messaging needs as\u00a0service-based\u00a0firms\u00a0and vice versa, so make sure the firm you choose\u00a0knows how to speak to your audience\u00a0and is experienced in your needs.\u00a0If possible, get referrals\u00a0and recommendations\u00a0from\u00a0other businesses in your industry. Word of mouth is the best marketing tool for a reason!\u00a0\u00a0Don\u2019t’ be afraid to ask for client testimonials from the firm as well.\u00a0\u00a0<\/span>\u00a0<\/span><\/p>\n

4. Does the marketing agency team have the skills you need?<\/span>\u00a0<\/span><\/h3>\n

You may know exactly what kind of marketing support you need, or you may just\u00a0have a general idea of the results you\u2019d like to generate. Either way,\u00a0it\u2019s important to\u00a0understand\u00a0the\u00a0skills\u00a0and expertise\u00a0the firm brings\u00a0to the table. If you want to\u00a0obtain\u00a0more traffic from Google, see if the team has an SEO expert. If you\u00a0need new branding elements, see what kind of design support they can provide.\u00a0Find out who\u00a0would be\u00a0managing your\u00a0project and\u00a0ensure\u00a0\u00a0the\u00a0project manager\u00a0is\u00a0experienced in\u00a0your industry and\u00a0qualified to lead\u00a0the campaign you\u2019re looking for.<\/span>\u00a0<\/span><\/p>\n

\u00a0<\/span><\/p>\n

Keeping questions like these in mind can help\u00a0make the process of hiring a marketing firm easier, more informed, and less overwhelming while also helping to determine what kind of\u00a0support your brand needs.\u00a0Choosing a great firm to partner with can help you hone your messaging and\u00a0brand strategy to help your firm stand out from the crowd.<\/span>\u00a0<\/span><\/p>\n

If your business\u00a0could use\u00a0some marketing support,\u00a0Contact\u00a0Us<\/a> to schedule a consultation!<\/span>\u00a0<\/span><\/p>\n","protected":false},"excerpt":{"rendered":"

What to look for when choosing a marketing agency partner. Whether you\u2019re considering hiring a marketing agency to grow your brand, or you\u2019ve already decided to make the investment, there are plenty of factors to review when choosing the right firm as your partner. The marketing industry is growing and changing rapidly, and there are […]<\/p>\n","protected":false},"author":5,"featured_media":2280,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_seopress_robots_primary_cat":"none","_seopress_titles_title":"","_seopress_titles_desc":"","_seopress_robots_index":"","footnotes":""},"categories":[14],"tags":[],"acf":[],"_links":{"self":[{"href":"https:\/\/threadedmarketinggroup.com\/wp-json\/wp\/v2\/posts\/2269"}],"collection":[{"href":"https:\/\/threadedmarketinggroup.com\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/threadedmarketinggroup.com\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/threadedmarketinggroup.com\/wp-json\/wp\/v2\/users\/5"}],"replies":[{"embeddable":true,"href":"https:\/\/threadedmarketinggroup.com\/wp-json\/wp\/v2\/comments?post=2269"}],"version-history":[{"count":4,"href":"https:\/\/threadedmarketinggroup.com\/wp-json\/wp\/v2\/posts\/2269\/revisions"}],"predecessor-version":[{"id":2860,"href":"https:\/\/threadedmarketinggroup.com\/wp-json\/wp\/v2\/posts\/2269\/revisions\/2860"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/threadedmarketinggroup.com\/wp-json\/wp\/v2\/media\/2280"}],"wp:attachment":[{"href":"https:\/\/threadedmarketinggroup.com\/wp-json\/wp\/v2\/media?parent=2269"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/threadedmarketinggroup.com\/wp-json\/wp\/v2\/categories?post=2269"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/threadedmarketinggroup.com\/wp-json\/wp\/v2\/tags?post=2269"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}