You\u2019ve put in the work, your small business has grown, and you\u2019re ready to expand with the help of a marketing agency. Sounds simple enough, but when it comes to finding the right fit for your company, the process can feel overwhelming. Don\u2019t sweat it! The following tips are designed to help you find a marketing agency that\u2019s just the right fit for your business.<\/p>\n
Before reaching out to a marketing agency, it\u2019s helpful to have a general sense of your own brand identity – what you stand for, your goals as an organization, and the customers you are trying to attract. If you don\u2019t have a solid brand identity yet, you can start by holding a few internal meetings to establish your values as an organization, where you are positioned in your industry, get a clear understanding of your ideal customers, and identify your overall business goals. Don\u2019t sweat it if you aren\u2019t 100% sure of your brand identity yet, though. A strong marketing firm should be able to help you narrow this down with a simple work session. Your brand identity is the foundation for your overall marketing mix, so be sure to look for a marketing agency that either asks about it or is willing to help you hone in on it!<\/p>\n
Are you struggling to convey your business offering? Are clients leaving for competitors? Are you lost when it comes to SEO marketing? Need help with signage, social media, or communications? Take note of where your business could use the most help to meet your business goals so you can narrow down your list of agencies who specialize in what you need and where you need to grow.<\/p>\n
Do you need to attract a specific set of customers? Drive traffic to your website? Increase sales? Launch a new product line or service? By clearly establishing your business goals, you can ask a potential marketing agency for specific examples of how they will help you achieve these goals and how they have helped others do the same.<\/p>\n
One of the best ways to narrow down your search is super simple\u2014just ask around! See which marketing companies and agencies people in your network have used or would recommend. Word-of-mouth referrals can open doors and introduce you to amazing people you wouldn\u2019t have found otherwise!<\/p>\n
If you want an agency that can provide face-to-face time and visit your business in person, you\u2019ll want to look for a local agency. If proximity isn\u2019t a top priority for you, and if you would prefer a greater number of options, you can cast your net far and wide. In today\u2019s world of virtual meetings and team file-sharing platforms, the ease of working with agencies in other locations shouldn\u2019t be a barrier to sourcing the agency that best suits your needs.<\/p>\n
It\u2019s time to bust out that search engine! If you\u2019re getting too many hits when searching for \u201csmall business marketing agency,\u201d try searching based on your specific needs and location. For example, searching \u201cSEO marketing agencies near [your location here]\u201d may yield better results than \u201cmarketing agency near me.\u201d Or \u201csmall business marketing agencies specializing in [your industry here]\u201d may connect you with an agency with industry-specific experience.<\/p>\n
Once you\u2019ve found a handful of agencies you\u2019re interested in, it\u2019s time to do a deeper dive. See if they have helped any businesses similar to yours. Some agencies are specialized and some deal with a wide variety of clients. What matters most is that you find a few agencies that produce quality work in the areas you need. It\u2019s also a good idea to see how the agencies market themselves. Be sure to check out their online presence and website to review their credentials. Do they communicate their own business values, offerings, and successes clearly? Do they have experienced staff on hand to meet your needs?<\/p>\n
Now that you\u2019ve narrowed your list down to a handful of agencies, it\u2019s time to see if they truly fit your needs and can take you on as a client. Reach out via phone or email and let them know you are seeking a new marketing agency partner. If they get back to you in a timely and professional manner, that\u2019s a good sign! Set up a digital or in-person meeting to discuss your needs and get their take on how they\u2019d work with a business like yours. Be sure to ask for examples of how they\u2019ve helped similar businesses in the past and ask for a new business proposal to showcase exactly how they\u2019d plan to help you and your business achieve your goals.<\/p>\n
In addition to a new business proposal, an agency should provide examples of how they work with their clients and how they charge their fees. Thoroughly review the information provided and examples of work they\u2019ve done for other clients. Are you happy with the quality of their work? Do they seem reliable, experienced, and professional? Have they shown you how they can help you achieve your goals in a quantifiable way? Do you feel confident in their team and how they\u2019d align with your organization? If so, it\u2019s time to say yes to your new marketing agency and get to work growing your business and brand!<\/p>\n
The process may take some time, but the right marketing company should feel like an extension of your team and can truly take your business to new heights.<\/p>\n","protected":false},"excerpt":{"rendered":"
You\u2019ve put in the work, your small business has grown, and you\u2019re ready to expand with the help of a marketing agency. Sounds simple enough, but when it comes to finding the right fit for your company, the process can feel overwhelming. Don\u2019t sweat it! The following tips are designed to help you find a […]<\/p>\n","protected":false},"author":5,"featured_media":2900,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_seopress_robots_primary_cat":"none","_seopress_titles_title":"How to Find the Right Marketing Agency - 9 tips!","_seopress_titles_desc":"Looking to find the right marketing agency for your business? We know it can be a challenge, so follow our step-by-step guide to find out how!","_seopress_robots_index":"","footnotes":""},"categories":[14],"tags":[],"acf":[],"_links":{"self":[{"href":"https:\/\/threadedmarketinggroup.com\/wp-json\/wp\/v2\/posts\/2896"}],"collection":[{"href":"https:\/\/threadedmarketinggroup.com\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/threadedmarketinggroup.com\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/threadedmarketinggroup.com\/wp-json\/wp\/v2\/users\/5"}],"replies":[{"embeddable":true,"href":"https:\/\/threadedmarketinggroup.com\/wp-json\/wp\/v2\/comments?post=2896"}],"version-history":[{"count":1,"href":"https:\/\/threadedmarketinggroup.com\/wp-json\/wp\/v2\/posts\/2896\/revisions"}],"predecessor-version":[{"id":2899,"href":"https:\/\/threadedmarketinggroup.com\/wp-json\/wp\/v2\/posts\/2896\/revisions\/2899"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/threadedmarketinggroup.com\/wp-json\/wp\/v2\/media\/2900"}],"wp:attachment":[{"href":"https:\/\/threadedmarketinggroup.com\/wp-json\/wp\/v2\/media?parent=2896"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/threadedmarketinggroup.com\/wp-json\/wp\/v2\/categories?post=2896"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/threadedmarketinggroup.com\/wp-json\/wp\/v2\/tags?post=2896"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}