{"id":3034,"date":"2022-07-18T20:29:51","date_gmt":"2022-07-18T20:29:51","guid":{"rendered":"https:\/\/threadedmarketinggroup.com\/?p=3034"},"modified":"2022-07-18T20:29:51","modified_gmt":"2022-07-18T20:29:51","slug":"ultimate-guide-to-small-business-seo-services","status":"publish","type":"post","link":"https:\/\/threadedmarketinggroup.com\/ultimate-guide-to-small-business-seo-services\/","title":{"rendered":"Ultimate Guide to Small Business SEO Services"},"content":{"rendered":"
Search Engine Optimization (SEO) has been a buzz word for well over a decade and continues to be a confusing topic for most small business owners. While there are over 200 ranking factors in Google\u2019s algorithm, there are a handful of items most small businesses overlook that can make a huge difference in whether or not your website ranks or shows up for the search terms it should.<\/span><\/p>\n Following is a guide to implement SEO services for small businesses and maximize your exposure to potential clients:<\/span><\/p>\n We see a lot of small businesses that overlook the most important foundational element to maximize SEO and website exposure – their website itself. While there are a ton of DIY options for creating a website, these tools don\u2019t automatically make you a good website designer or developer.<\/span><\/p>\n Investing in a website for your small business that you can be proud of, and that can help you grow, is an essential step in the process. It\u2019s not only imperative to create a website that catches people\u2019s attention and looks good, but it must also be easy to use and must be optimized properly in order for potential clients to find you. <\/span>Reach out today if you\u2019re in need of a partner for this crucial stage of your website development.<\/span><\/a><\/p>\n If you are a local business, it\u2019s important to have the necessary contact information, including your location, listed on your website. We often consider this the \u201cNAP info\u201d in the SEO space, meaning name, address, and phone number.<\/span><\/p>\n We want to be sure that this NAP info is consistent across the web, including your website, Google My Business profile, Facebook, and LinkedIn just to name a few.You would be surprised how many businesses make it challenging for their potential clients to find their necessary contact information!<\/span><\/p>\n As mentioned above, a Google My Business (GMB) profile is a free and necessary tool to help rank your business on Google searches. Google even has their own <\/span>help article<\/span><\/a> to show you what you need to do in order to rank your GMB profile organically.<\/span><\/p>\n Here are some quick tips to help you rank your GMB profile:<\/span><\/p>\n One of the most common things we hear from clients is they want less words on their website and more pictures, videos, etc. This is a legitimate concern and something we take into consideration with every website project we work on.<\/span><\/p>\n Time and time again, though, studies show that websites ranked at the top of search engines actually contain more words than those that do not. Therefore, we need to make sure our clients’ websites have sufficient information to help them rank better.<\/span><\/p>\n One error we see a lot is when businesses create one page for all of their services, products, or offerings. On this page, they will then have one to two sentences that talk about each service. The main issue with this approach is that Google isn\u2019t able to prioritize this page and understand which of the services to focus on when it comes to ranking the page. For example:<\/span><\/p>\n If you are a company that offers \u201cwebsite services\u201d to your clients, you probably provide a few services, such as:<\/span><\/p>\n If we were to create one page that listed all of these services, it would be very confusing for Google to know which search terms to prioritize for its users. Instead, we want to create a page for each individual service so that Google can get a better understanding of what precisely is being offered. This ultimately helps with keyword search rankings.<\/span><\/p>\n In addition, many people think of SEO as a holistic thing. They think if one page on their website ranks well, then all pages will rank well. This is far from the truth. Each page is its own opportunity to rank in Google, so you want to make sure each page has sufficient content and information to rank for whatever that term or topic is located on your website.<\/span><\/p>\n Blogging is one of the biggest buzz words for SEO and still remains a hot topic year after year.\u00a0 And for good reason! Producing content for your website is a necessary step in the process of helping your website rank. The reason is that Google will not reward static websites. They want to see websites that are active and are helping searchers find what they need.<\/span><\/p>\nCreate an excellent a website<\/b><\/h2>\n
Get found online<\/b><\/h2>\n
Google My Business<\/b><\/h3>\n
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Create the necessary pages for what you offer<\/b><\/h2>\n
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Keep creating content<\/b><\/h2>\n