Businesses big and small have the tendency to downplay the importance of consistent graphic design. However, without a unified look, feel, and identity, your brand will feel unfocused and unprofessional. Additionally, it will be harder to communicate your brand\u2019s mission and values.<\/p>\n\n\n\n
So, what are the benefits of working with a graphic designer as a business owner? How can working with a graphic designer help your business achieve its goals and elevate your brand?<\/p>\n\n\n\n
Let\u2019s break it down.<\/p>\n\n\n\n
Many business owners have a vision for their brand but find creating an entire graphic identity is a challenge they can\u2019t take on alone. A graphic designer will spearhead efforts to establish brand guidelines, which are essential in creating a consistent look and feel. They can help you select specific brand colors, logo design, typography, and more. Now, whether you\u2019re creating a new social media channel or purchasing a billboard, you have guidelines which will help you more easily communicate your brand\u2019s story.<\/p>\n\n\n\n
Sometimes a business takes off so quickly it\u2019s difficult to take stock of how your brand appears across all channels. A graphic designer can help you ensure all of your channels and assets\u2014from Twitter, to your website, to your business cards\u2014are consistent in appearance. By uniting all channels with your brand\u2019s look and feel, you can project a sense of internal organization and unity that is important for building trust and recognition in your brand.<\/p>\n\n\n\n
Imagine someone is scrolling through Instagram and sees an ad for your business. They\u2019re interested, they click\u2014and then suddenly they\u2019re on a website that looks nothing like the post they clicked on. They may be confused, thinking they clicked on something in error, and leave your site\u2014costing you a sale. A graphic designer will keep your marketing materials consistent across all channels, allowing you to reinforce your business strategies so you can build an easier pathway toward conversion.<\/p>\n\n\n\n
Graphic designers will be able to take your brand standards and use them in exciting ways\u2014without making everything look the same. For inspiration, look at Coca-Cola. They\u2019ve used the same colors and have had the same look and feel for decades. And yet, their graphic designers manage to adhere to what people like about the brand while also keeping things fresh year after year. By staying consistent\u2014but not stale\u2014you further establish your brand as an enduring presence, strengthening its reputation and recognizability.<\/p>\n\n\n\n
People look at dozens if not hundreds of different products and brands every day. Consistent branding helps people remember your business and its products and services\u2014and keeps your brand from getting lost in the shuffle. Instead of scattering customers\u2019 attention with varying colors and designs, graphic designers will create a unified appearance that will focus and direct your brand and get it in front of who you want to see it in memorable ways.<\/p>\n\n\n\n
If you\u2019re looking to take your business to the next level, bringing a graphic designer into the fold is essential. A consistent look and feel across all channels and assets won\u2019t simply encourage faith in your brand, it will also help prospective customers feel confident when purchasing from your business or investing in its services.<\/p>\n\n\n\n