[thred-id / mahr-ki-ting]
Threaded Marketing goes beyond integrated marketing and communications and refers to the process of carefully connecting all aspects of a product or service. This broader definition adds threads of consistency throughout the brand from start to finish. True threaded marketing efforts strengthen a brand in the marketplace and build a stronger connectivity between the client, brand and company. Quality and consistency is improved, resulting in stronger client loyalty, higher profitability, and increased market value over time.