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According to the American Marketing Association, branding is defined as “a name, term, design, symbol, or any other feature that identifies one seller’s good or service as distinct from those of other sellers.” Simply put, a brand typically consists of [...]

          Congratulations! You just graduated from college after years of hard work (and maybe some partying thrown-in for good measure). You’re now ready to make your mark on your world. Before charging in headfirst, though, consider [...]