The Importance of Quality Photography in Your Website’s Success

“A picture is worth a thousand words.”

It’s May, and that means it’s National Photography Month! To celebrate, let’s look at why quality photography is important to your website’s success and how you can build your own arsenal of great photos.

Quality Photography is a Must Have

Before diving into a website’s overall design, you must have quality photography. Why? The quality of a photograph can make or break the design and overall feel of your website. An impactful hero image on your web page will encourage visitors to stay on your website longer and have an overall better brand experience. People focus primarily on photography over words, so it’s important to ensure your photography is telling your brand’s story successfully.

How Do I Obtain An Arsenal of Photos for My Website?

You’re convinced, quality photography is a necessary tool in my marketing toolbox. How do I accomplish obtaining impactful photography for my business? 

1. Invest in professional photography
2. Purchase stock photography
3. Take your own photos

While all of these options are ways of collecting quality photography, hiring a professional photographer is by far the best investment. Sites like Adobe Stock and iStock have a plethora of high quality photography that are immediately available for use on your website, but keep in mind that these photos can be used by other businesses and lack the authenticity that a professional photograph can exude. 

Your company’s social media presence, website, and other marketing materials are the first impression a person has of your company. Therefore, if you want to be seen as a professional company, use professional photography and skip the DIY photos.

So in celebration of National Photography Month, let’s take your photo game to the next level! Are you ready to up your photography game? Give us a call to learn more about how we can build your photography database today.

Ashley Dailey, the Creative Director at Threaded Marketing Group, with more than 15 years of graphic design experience. She has a relationship working with Kelly Jo Jefferis for over 10 years. Threaded Marketing Group has a professional photographer on-staff that is experienced in capturing your brand’s story through imagery.