Looking to boost your ROI for your small business? You may be worried you’ll have to make a big investment to make that happen—but that’s not always the case! Instead, if you’re looking to boost your business’ profit margins without breaking the bank, it is time to start thinking strategically! Here are three tips to […]
6 Tips for Making an Impact on Social Media
Marketing can be complicated, but one thing is for certain, you can never underestimate social media’s ability to take your business to new heights. If you already have a social presence but aren’t seeing much growth—or aren’t growing as fast as you’d like—here are six tips on how you can make an impact on social […]
6 Tips for Using Professional Photography to Elevate Your Brand
They say a picture is worth a thousand words. So, what happens when that picture is out-of-focus and poorly lit—and it’s also the backdrop on your business’ website? Needless to say, when your photography looks amateurish and outdated, your business does too. That’s why every business should invest in professional photography to establish a strong […]
5 Website Launch Tips to Grow Your Brand
Your website is often the first impression potential customers and clients have of your brand. A website is the primary way you communicate your brand identity to the world, as it details your services, philosophy, and the people who make your business exceptional. If you’re planning on creating and launching a new website, it’s a […]
5 Benefits of Working with a Graphic Designer for Brand Consistency
Businesses big and small have the tendency to downplay the importance of consistent graphic design. However, without a unified look, feel, and identity, your brand will feel unfocused and unprofessional. Additionally, it will be harder to communicate your brand’s mission and values. So, what are the benefits of working with a graphic designer as a […]
How to Set Your Small Business Marketing Budget
It’s a question a lot of small business owners ask themselves: does my business actually need marketing? The answer is an unequivocal yes! Whether you’re just starting out, or you want to give your business an extra boost to take it to the next level, setting a marketing budget is essential. But if you have […]