Category: Blog

Digital marketing for engineering firms presents unique challenges. From navigating complex industry jargon to crafting compelling sales copy, creating a successful online marketing strategy requires a thoughtful approach. At Threaded Marketing Group (TMG), we understand the intricacies of marketing in the engineering sector. With years of experience developing and optimizing marketing strategies for this specialized […]

Search engine optimization (SEO) and pay-per-click (PPC) are two powerful strategies to boost website traffic. While SEO focuses on long-term growth through organic search rankings, PPC offers immediate visibility through paid ads. Both have unique benefits and drawbacks; understanding these can help you decide which strategy is best for your business.  At Threaded Marketing Group […]

Unlocking the Power of LinkedIn for Your Small Business  If you’re a small business owner, or work for a small business and have been looking to grow or build on your marketing efforts, it’s time to turn towards LinkedIn. For those who aren’t already familiar with the platform, LinkedIn is the world’s largest professional networking […]

Marketing can be complicated, but one thing is for certain, you can never underestimate social media’s ability to take your business to new heights. If you already have a social presence but aren’t seeing much growth—or aren’t growing as fast as you’d like—here are six tips on how you can make an impact on social […]

Backlinks are an essential part of any successful SEO campaign. They help improve your website’s authority and increase your chances of ranking higher in search engine results pages. However, building backlinks is not a one-time activity. You need to continuously monitor your backlinks to ensure they are high-quality and relevant. In this blog post, we’ll […]

They say a picture is worth a thousand words. So, what happens when that picture is out-of-focus and poorly lit—and it’s also the backdrop on your business’ website? Needless to say, when your photography looks amateurish and outdated, your business does too.   That’s why every business should invest in professional photography to establish a strong […]

While SEO is an ever-evolving topic, there are multiple ways to use data to help improve the overall website search presence. One of the biggest mistakes people make is not spending enough time with the information they can access. Unfortunately, this becomes a barrier to further improving the overall SEO success of their website.  An […]

Businesses big and small have the tendency to downplay the importance of consistent graphic design. However, without a unified look, feel, and identity, your brand will feel unfocused and unprofessional. Additionally, it will be harder to communicate your brand’s mission and values. So, what are the benefits of working with a graphic designer as a […]

As an architectural firm, your primary focus is on your clients, creating exceptional plans, and designing buildings that engage and inspire others. What may fall by the wayside, is the marketing of your firm’s services and areas of expertise. However, investing time and resources into your marketing efforts – your website, promotional materials, client communications, […]

It’s a question a lot of small business owners ask themselves: does my business actually need marketing? The answer is an unequivocal yes! Whether you’re just starting out, or you want to give your business an extra boost to take it to the next level, setting a marketing budget is essential. But if you have […]